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Trust is at all time low in they West....why leading with "trust frameworks" might not work

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The ID Coach has this quote at the top of her current blog post:

…trust indices in the Western world are at an all time low. We don’t trust our lawyers, or accountants — they shred lots of documents. Many believe that bankers recently brought the world economic system to its knees in the crisis of 2008 and subsequent recession. Most people aren’t too enamored of politicians, either.

It is from the current issue of the Harvard Business Review in an article about trust.

It makes another very clear point about why leading with the word "trust" to describe "trust frameowrks" when the institutions touting them are the very ones that people have skepticism about (lawyers, accountants, bankers) as a good way to solve all our problems online by having people prove who they are.

People don't want to accept "trust" blindly form these institutions they want to understand how it works and then decide if they do trust it or not.  Asking questions about accountability seems much easier to be concrete about the actual mechanics that then may are may not be trustworthy.


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